vision drive connect nfc

VISION DRIVE CONNECT

Connect with shoppers and create a digital brand experience
vision drive connect, caddie, in-store media, instore media, nfc

Communicate between the hands of shoppers and create a digital interaction thanks to an additional NFC and QR tag on our VISION DRIVE product.

VISION DRIVE is a mobile display network placed on the caddie between the consumer's hands. The additional NFC and QR tag allows you to work with dynamic content:  video, gaming, promotion, recipe, scratch & win, AR, … Reach consumers in a personal, creative and digital way throughout the entire shopping journey and let them discover a unique user and brand experience. Your message will remain visible on the trolleys for at least 3 weeks. Marketers who look ahead can see that NFC can contribute to an interactive experience and in this way build up an in-depth relationship with the consumer.

A consumer keeps their caddie for 40 to 45 minutes, which means that your message receives the necessary attention! By sending the right promotional deal or personal message, this carrier builds brand awareness from the parking area to the POS. 

  • 40 POS: Carrefour Hypermarkets
  • 8,000 trolleys: Carrefour
  • Campaign duration: at least 3 weeks

Market insights

  • 77% Belgians own a smartphone compared to total Belgian population *
  • >80% of smartphones in Belgium are equipped with NFC*
  • >40% of mobile users use their smartphone in-store*
*Source: Karott - Statbel - Digimedia 2018

Why vision drive connect?

Privileged moment between brand and consumer
Presence throughout the entire shopping journey
The NFC and QR tag allows you to work with dynamic content: video, gaming, promotion, recipe, scratch & win, AR, …
We can create and manage your dynamic content from A to Z
Creates a unique user and brand experience
Long exposure time (average of 40 to 45 minutes)
Perfect tool to boost the download of your app